TOW #1 - Headphone Companies: No Headphone Jack, No Problem

On the 9th of September, 2016, popular technology news site, The Verge, published an article on Apple’s choice to disclude a 3.5mm headphone jack from the design of the iPhone 7. The article was written by Vlad Savvov,  a senior editor for the organization, and throughout the reading of the piece it is clear that Savvov is trying to defend Apple’s rather controversial decision to rid the iPhone of the headphone jack by telling tech connoisseurs that this was a choice for the betterment of audio equipment. In many spots in the text, Savvod speaks with executives from companies such as Sennheiser, a popular German audio company, with its CEO stating, "Sennheiser has seen many different connection standards come and go in the audio world over the year [...] Apple's Lightning connector, will offer new opportunities to take a step forward and to further enhance the sound experience for the customer,” (Savvod). Through his use of logos by using the ideas brought to light by the head of an audio hardware company, one that would be directly affected by this great change, Savvod is able to show that companies are being forced to innovate in order to keep with the times. This is not the first time that companies have experienced major technological changes and consumers have no need to worry as these corporations are fully used to adapting. Savvod also compares the change to, “something like the HD-DVD versus Blu-ray wars of the past,” (Savvod). Years ago, a type of DVD known as HD-DVD emerged onto the market, however Blu-Ray turned out yield a higher quality and HD-DVD was phased out. Since the use of the lightning connector will produce a higher quality listening experience, it is likely that other manufacturers will phase out the old connector to provide consumers with the best experience. Ultimately, by showing that companies such as Sennheiser will be forced to develop new technologies to deliver audio on a higher level, Savvod is able to effectively convey that the removal of the headphone jack was actually not a bad idea despite its massive controversy.

http://www.theverge.com/2016/9/9/12859858/no-headphone-jack-iphone-7-reaction