Despite its innumerable shortcomings, 2016 has opened the door to many new innovations. One of these innovations has been the usage and creation of a new economic platform known as the “sharing economy”. In a New York Times article titled The Whatchamacallit Economy, author Steven Greenhouse describes this new economy and how the adoption of its name is rather incorrect.
This “sharing economy” is based on the creation of services such as Lyft, Uber, and AirBNB. Soon after defining this economic force in the beginning of the article, Greenhouse employs the words of Rochelle LaPlante, a worker for an online platform known as Mechanical Turk that displays job info. In regards to these sharing services, LaPlante stated that “There’s an exchange of money. It’s not really sharing if a person’s paying for it.” (Greenhouse 4). Through the providing of expert testimony, Greenhouse is able to logically and effectively expose the flaws that exist in the naming scheme of these services. His logic is based around the idea that sharing means that neither side would be financially gaining in the situation, however this is just not the case with the use of these services as one party is being directly paid for their services.
Greenhouse continues with this idea of the sharing economy not really being based on sharing when he writes “If you’re living in San Francisco and you want to drive to Palo Alto and take a friend with you, that’s ride sharing. But if you take an Uber to get to Palo Alto, that seems more like a taxi ride.” (Greenhouse 5). This sort of logical processing of the naming behind these services is significant as it is why these services seem to face so much scrutiny. This becomes much more clear through the use of comparisons like those used by Greenhouse.
Overall, I do believe that Greenhouse was able to effectively show the flaws in the naming of this “sharing economy” and he even proposes a new name such as “crowd-based capitalism”. This is not to say that I do not value the existence of these services, because I do. I only believe that their naming seems to be too misleading and unfortunately this is a point that Greenhouse did not seem to touch on effectively.